Monday 19 December 2016

LuchaGod Squad branding...


Branding and packaging has always been in mind throughout the development of my LuchaGod characters, i just didn't really have a product that would require any real packaging to be made for it. However with the continued experimentation with wooden laser cut mask 'swingers' i felt they would need to be presented in some sort of packaging, which would ideally need to feature a logo for the product range. I wasn't going spend a whole heap of time making loads of different type treatments and variations - just something quick that would would suit the subject matter it was associated with, with a similar tone of voice.With all the other work i had on this was the least of my considerations, but i consideration none the less.

Up to this point id been working with the title of LuchaGods, which i was happy with - until it came to design a logo. It felt it was missing something,and didnt sit right - so the addition of squad to the brand has been made, as, they are a 6-man squad of Luchadors, based on Gods, and it also rolls off the tongue nicely. But again, i wasn't going to get too bogged down into concepts for this part of the project.



Examples of rebranded LuchaGod Squad type treaments




Final version. Distressing added to give the impression of cracked rock, 
caused by a powerful force (a God perhaps?) 
Also to give it an aged look, as if from the ancient Aztec times.


Bag topper/header design for a6/a5/a4 cello bags




Prototype 'swinger' bag with topper.

I'm still pretty undecided as to what exactly to called these wooden guys!? I know i've researched plenty into tangible art 'objects' that are just made to own, and don't have to serve any particular purpose - but i'm a bit worried that creating a product (with branding and packaging ) that doesn't know what it's supposed to be will be counted against me, even though i've added the leather 'hanger' to them so they can be hung/tied/nailed to things, if the customer so chooses.

Finished LuchaGod 'swinger' in bag, with addition of leather hanger.


So, if i've achieved nothing else by doing this, then at least there will be a consistent look to all the future LuchaGod Issu presentation board work!


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